Prioritizing Issues in Agribusiness Using Ridit Analysis: An Indian Perspective

This piece of work aims at prioritizing the issues involved in agricultural business in India from farmer’s perspective. This study is carried out in Bargarh district of the state called Orissa located in eastern part of India. Agricultural diversification in the state of Orissa in general and Bargarh district in particular is highly intensified towards vegetables production which gives farmers better return on investment. But there are some serious issues involved in the business which affect the spirit of the farmers towards vegetable business. This paper tries to explore the perception of farmers towards the variables influencing vegetable production and marketing in the district of Bargarh through the use of RIDIT analysis. These issues make the propositions more complex as perceived by the farmers. This study recommends risk management strategies such as future contracting, crop insurance, contract farming, etc. if implemented properly may mitigate the above-said risks and bring efficiency in the system. The empirical findings may be useful for the stake holders involved in agricultural business.